When Fuji was started in 1899, it was named after Mount Fuji, a Japanese symbol of strength and endurance. So perhaps it's fitting that more then 100 years later, the brand is still thriving. Sure there might have been a few hiccups along the way, but no matter what's come our way, we've weathered the storm.
The actual mountain may be 12,000 miles away from our current headquarters, but its spirit inspires the way we think and how we operate. Regardless of conditions, we will continue to persevere with strenght and dominance. We will no yield and we will always come out on top.
From a cycling perspective, a mountain is typically the most challenging part of any ride. But it also offers the greatest opportunity for triumph. At Fuji, we're always on the lookout for our "mountains," those seemingly difficult obstacles and challanges that stand in the way of becoming the best bicycle company in the world. For us, these are opportunities. These are our moments to shine; to come out on top, stronger, wiser, faster and more efficient. It's on the mountains where we thrive.
What's your mountain?